Reputation Management

Reputation management is different from branding in that it has to evolve along with the company. A brand is created, but a reputation is a clear indicator of what a business truly represents at the time. All types of people, ranging from unhappy ex-employees to sly competitors, post websites and blogs that are dedicated to deterring potential customers from giving a company the business they deserve. Knowing what is being said about your company on the Internet is the first step to reputation management.

While negative comments are always a concern, online reputation management isn't just about dealing with the derogatory things people are saying. Creating an environment where people feel encouraged to sing your praises, and incorporating your own positive content, is a natural antidote to this problem. There are certain actions that can be leveraged with your online reputation in mind.

While SEO firms are hired to make their clients' sites more visible to search engines, many of these same tactics can be used to achieve a solid online reputation. Our Los Angeles SEO firm has a proven strategy of using social media and content writing to realign client reputations, yielding page 1 organic SEO results that are relative and positive. Some of our tactics include:

• Pushing down reputation-damaging results from a search for a client name, product or service
• Monitoring forum threads and negative blog comments
• Correcting false information
• Posting responses to damaging articles
• Creating brand "evangelists" that will positively reinforce all of these efforts

Company reputations, whether horrible or lily white, should be monitored at all times. With search engine algorithms always changing, it's imperative that businesses keep track of what causes changes in rankings, and what can be done to influence those shifts. BlueSEO proudly offers comprehensive reputation management solutions for companies looking to save their online "face" and keep search placement at the top where it should be.

For more information on our services or to get started, please contact us at 877.525.8373 or results(at)blueseo.com