Archive for the ‘Web Directories’ Category

Search Engine Optimization Articles

Websites are created around content and that content is created around SEO optimization. Content on your website is very important for many reasons: for the search engines and for your visitors.

By having SEO optimization articles on your website, you are ensuring that the search engine spiders are crawling to your website. The better your SEO optimization is, the better your page ranking will be with the major engines such as Yahoo, Ask Jeeves, and Google. SEO optimization articles are focused on a keyword, group of keywords, or a key phrase that pertains to the website. For example, if you had a website about dog training, the most obvious key phrase would be “dog training”, but along with that come many other key phrases and keywords that you should focus at least one article on.

The second reason that you want SEO optimization articles on your website is for your visitors. However, it’s important to note that your articles should be articles that read well, not a string of nonsense words that have keywords crammed into them. This is not SEO optimization, and it will hurt your page rankings with the search engines as well as drive traffic away from your website. The good news is that by including proper articles that are original, fresh, and informative, you drive good solid traffic to your website.

You will quickly find that your visitors want information after all, they found your website on the information superhighway, and that’s exactly what they expect to find information. Even if your website is selling information, such as products or e-books, your visitors still want information about the information you’re selling and whether they know it or not, they want it through SEO optimization loaded articles.

By using SEO optimization, you can guarantee a decent page ranking on the major search engines, which will help deliver (free) traffic to your website and that’s what the game is all about: getting traffic to your website that wants to be there. Once you get them to your website, you want to keep them there, you want them to purchase from you or click your links, and you want them to come back again and again for more. You can ensure they will by including good keyword articles that make sense and inform the visitor regarding the topic of your website. Of course, it would be silly to have articles about dog training on a website about medicine.

Paid Web Directory Placements

As we all know, Google is now officially announce that buying/selling text link will risk your site. The penalties for link buying/selling are clear. See Google post at Google Webmaster Central .

This confusion lies in the common belief that there are two ways for optimizing the link-based popularity of your website: Either the meritocratic and long-term option of developing natural links or the risky and short-term option of non-earned backlinks via link spamming tactics such as buying links.We’ve always taken a clear stance with respect to manipulating the PageRank algorithm in our Quality Guidelines. Despite these policies, the strategy of participating in link schemes might have previously paid off. But more recently, Google has tremendously refined its link-weighting algorithms. We have more people working on Google’s link-weighting for quality control and to correct issues we find. So nowadays, undermining the PageRank algorithm is likely to result in the loss of the ability of link-selling sites to pass on reputation via links to other sites.

So if you sell text links and Google figures this out they might take away your ability to pass reputation to other sites. Also buying text link is consider as non-earned links and will discount these links if Google spot them.

What will happen to small paid directory ? The directory can still operate and accept payment for review as long as the site submitted used the nofollow attribute. Who like their site to have a nofollow attribute ? No one I guess if they targeting SE not the traffic.