While the internet giant which is Google continues to dominate the superhighway, many people are now beginning to ask the question “Can Google do no wrong?”.

Despite problems with the recent Page Ranking exercise, during which many webmasters reported confusing changes in many of their website page rankings, it seems as though the hold which Google has over the internet is still as strong as ever. There have also been recent concerns about changes in Google’s advertising program, Adsense, with many participants reporting significant falls in their income over the last few weeks.

While Google continues to invest in the future, with the $1.4 billion dollar acquisition of YouTube and a $700 million advertising deal with MySpace, some are suggesting that the company may be over stretching resources. Google have also moved into the web hosting industry (offering free hosting) which will help to install further customer loyalty.

While the likes of Yahoo and MSN struggle to compete with Google in the search engine market place, Google continue to entrench their position as the most powerful search engine (if not Company) on the internet. If Google were to take their eye off their traditional search engine business over the months ahead, it may leave a gap for competitors to prosper - but are Yahoo and MSN up to the task?